Well, it won’t be wrong to say that a brand is more like a human. It has a personality, a tone and an image it has to keep up with.
Yes, brand architectures matter. And no, they are not just for big established brands.
If we were to ask you to spot the logo on this page, would you be able to do that? We’re sure it’s no biggie for you.
Branding could confuse people. Some might find it synonymous to marketing and some might not agree with the importance of branding altogether.