Finding a branding partner is one of the most difficult tasks any business can undertake. This is because they’ll be entrusting their whole identity and possible future to whoever they choose. It’s not a small decision, and some companies can get stuck in this phase for an extended period if…
What pops up first when you Google yourself? Your social media channels? The college you are affiliated with? Or maybe a website you once submitted your work to? We Googled our colleagues at the WhitePencil, and the results were the same. Almost everything popped up with every possible information that…
Well, it won’t be wrong to say that a brand is more like a human. It has a personality, a tone and an image it has to keep up with.
Yes, brand architectures matter. And no, they are not just for big established brands.
Brand positioning must be done so well that it distinguishes you from competitors.
Branding could confuse people. Some might find it synonymous to marketing and some might not agree with the importance of branding altogether.
You might think that SEO and Branding don’t go together, and these two domains are nowhere connected, so you shouldn’t give it that much thought.