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Branding

Oct 4, 2022

How a strong brand can be a game-changer for small businesses in 2022

In the past few years, a lot changed in the world. People started shifting their preferences from 9-5 stabilised jobs, expanding their realms to the gig economy and valuing the entrepreneurial roles a bit more – the number of people taking the lead in their life as their bosses increased…

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white pencil studio
Sep 7, 2022

Importance of Personal Branding in 2022

What pops up first when you Google yourself?  Your social media channels? The college you are affiliated with? Or maybe a website you once submitted your work to?  We Googled our colleagues at the WhitePencil, and the results were the same. Almost everything popped up with every possible information that…

Read MoreImportance of Personal Branding in 2022

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white pencil studio
Aug 25, 2022

How to develop your brand’s tone of voice that directly speaks to your consumers

Well, it won’t be wrong to say that a brand is more like a human. It has a personality, a tone and an image it has to keep up with. 

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white pencil studio
Jul 26, 2022

Choose the right brand architecture for your business {case studies + examples}

Yes, brand architectures matter. And no, they are not just for big established brands. 

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White Pencil Studio
Jul 22, 2022

Learning from the best: takeaways from viral campaigns and branding strategies

Brand positioning must be done so well that it distinguishes you from competitors.

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Jul 18, 2022

Types of logo variations- which ones do you need in 2022?

If we were to ask you to spot the logo on this page, would you be able to do that? We’re sure it’s no biggie for you. 

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Jul 13, 2022

Why your business needs branding in 2022 {Detailed Guide With Case Studies}

Branding could confuse people. Some might find it synonymous to marketing and some might not agree with the importance of branding altogether. 

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White Pencil Studio
May 3, 2022

Importance of branding and how is it different from marketing?

Marketing is a highly dynamic sector today as it depends mainly upon the consumers. With changing consumer behaviors and their shifting preferences, marketing changes too.

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