In the past few years, a lot changed in the world. People started shifting their preferences from 9-5 stabilised jobs, expanding their realms to the gig economy and valuing the entrepreneurial roles a bit more – the number of people taking the lead in their life as their bosses increased…
Read MoreHow a strong brand can be a game-changer for small businesses in 2022
What pops up first when you Google yourself? Your social media channels? The college you are affiliated with? Or maybe a website you once submitted your work to? We Googled our colleagues at the WhitePencil, and the results were the same. Almost everything popped up with every possible information that…
Well, it won’t be wrong to say that a brand is more like a human. It has a personality, a tone and an image it has to keep up with.
Yes, brand architectures matter. And no, they are not just for big established brands.
Brand positioning must be done so well that it distinguishes you from competitors.
If we were to ask you to spot the logo on this page, would you be able to do that? We’re sure it’s no biggie for you.
Branding could confuse people. Some might find it synonymous to marketing and some might not agree with the importance of branding altogether.
Marketing is a highly dynamic sector today as it depends mainly upon the consumers. With changing consumer behaviors and their shifting preferences, marketing changes too.